Call it guerrilla development, call it skunk works… but I have to agree with the Economist staffer working for the magazine’s Project Red Stripe online innovation team:
One of the reasons I think Project Red Stripe exists is because, in general, companies are slow at doing anything other than normal business – and they are probably slow at doing that. It’s just that they have competition that is also slow so they get away with it.
The project consists of six people, a budget of $200,000, free access to everything the Economist does… and a six month deadline. I bet they pull it off, too. Whatever it ends up as. (Thanks to Jeff Jarvis and Antony Mayfield for the pointers.)
Hi, I’m working at Project Red Stripe and I’m glad to hear you’re confident! Stay in touch with us via our blog if you want updates.