Spotted as Typepad’s blog of the day (or whatever it is) – Innocent Drinks, makers of fine smoothie beverages, which I would happily live on if they were a bit cheaper.
I’ve always loved their style of communication – very chatty, more like a postcard from your mate than corporate-speak, even down to the list of ingredients on the label. So I guess it was always going to embrace the blog thing. And they do it very successfully – humanising the brand, explaining the policies, etc etc. An example well worth following.
Yet another corporate blogger on TypePad, incidentally. That £70-a-year price tag, for full ‘pro’ privileges, is just too good to turn down.
Simon – well spotted and good to see another company adding a blog to their marketing mix. As you say, it’s actually an ideal fit for Innocent Drinks and slots in nicely to the whole branding concept that they have.
If I was going to be critical, there’s no need for them to show it runs on Typepad but instead just incorporate it as a folder on their site, but I guess that’s just being picky! On the other hand, that is my job.
Enjoy reading your blog here and if you have other UK business blogs you think are good then please let me know – I have a spotlight on UK blogs on my site most weeks and will also be publishing a full list on an open site so that we can all have a look through them.
All the best, Mark